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Global Beverages Report
Publication Date: 01-AUG-09
Pages: 449
Study: TMRBEV
Format/Price: PDF document / $3,400.00
   


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Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers' tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally.





Table of Contents:

  1. 1. Introduction 21
  2. 1.1 Objectives 21
  3. 1.2 Scope 21
  4. 1.3 Methodology 21
  5. 1.4 Executive Summary 22
  6. 2. Global Outlook 23
  7. 2.1 Soft Drinks 23
  8. 2.2 Bottled Water 24
  9. 2.3 Carbonates 24
  10. 2.4 Fruit Juices 25
  11. 2.5 Alcoholic 26
  12. 2.6 Brewed 30
  13. 3. Market for Beverages in Selected Countries 34
  14. 3.1 Beverage Market in the U.S. 34
  15. 3.1.1 U.S. Emerging Beverages 35
  16. 3.1.2 U.S. Kid's Beverages 36
  17. 3.1.3 U.S. Organic Beverages Market 37
  18. 3.2 Beverage Market in Canada 38
  19. 3.3 Beverages Market in the E.U. 41
  20. 3.4 Beverages Market in France 42
  21. 3.5 Beverage Market in Italy 47
  22. 3.6 Beverage Market in China 47
  23. 3.7 Beverages Market in India 49
  24. 3.8 Beverages Market in Mexico 49
  25. 3.9 The Health-related Problems of Calories-rich Beverages 50
  26. 4. Tea 52
  27. 4.1 Antioxidants in Tea 52
  28. 4.2 Composition of Tea 52
  29. 4.3 Types of Tea 53
  30. 4.4 The Three Major Varietals of Tea 54
  31. 4.4.1 White Tea 54
  32. 4.4.2 Green Tea 54
  33. 4.4.3 Oolong Tea 55
  34. 4.4.4 Black Tea 55
  35. 4.4.5 Chai Tea 56
  36. 4.4.6 Scented Tea 56
  37. 4.5 Grading of Tea 56
  38. 4.6 Tea Production and Processing 57
  39. 4.6.1 Plucking 57
  40. 4.7 Black Tea Manufacture 58
  41. 4.7.1 Withering 58
  42. 4.7.2 Rolling 58
  43. 4.7.3 Oxidization 58
  44. 4.7.4 Drying 59
  45. 4.8 Green Tea Manufacture 59
  46. 4.9 Tasting and Blending 59
  47. 4.10 Sorting and Packaging 60
  48. 4.11 Herbal Teas 60
  49. 4.11.1 Rooibos 60
  50. 4.11.2 Yerba Mate 61
  51. 4.11.3 Peppermint Tea 62
  52. 4.11.4 Polyphenol Contents in Herbal Tea 62
  53. 4.12 Global Production of Tea 63
  54. 4.13 Black Tea's Popularity 64
  55. 4.14 Tea in India 65
  56. 4.14.1 Tea Export from India 66
  57. 4.15 Tea in Sri Lanka 67
  58. 4.15.1 Tea Export from Sri Lanka 68
  59. 4.16 Tea in Kenya 69
  60. 4.17 Tea in Turkey 70
  61. 4.17.1 Specialty Tea Market in Turkey 70
  62. 4.18 Tea in Indonesia 71
  63. 4.18.1 Indonesian Tea Export 71
  64. 4.19 U.S. Tea Market 72
  65. 4.19.1 U.S. Ready-To-Drink (RTD) Tea Market 73
  66. 4.19.2 The Popularity of Tea in the U.S 74
  67. 4.20 Canadian Tea and Coffee Markets 75
  68. 4.20.1 Tea Consumption in Canada in 2008 75
  69. 5. Coffee 78
  70. 5.1 Caffeine 78
  71. 5.2 Physiological Effects of Coffee 78
  72. 5.3 Decaffeination 79
  73. 5.4 Field Processing of Coffee 79
  74. 5.5 Dry Method of Coffee Processing 79
  75. 5.6 Wet Method of Coffee Processing 80
  76. 5.7 Roasting of Coffee 80
  77. 5.8 Coffee Drinks-Types 81
  78. 5.8.1 Arab or Turkish coffee 81
  79. 5.8.2 The Filter Method 81
  80. 5.8.3 The Plunger/Cafetiere 82
  81. 5.8.4 The Jug Coffee 82
  82. 5.8.5 Espresso and Cappuccino Coffee 83
  83. 5.8.6 The Moka-Nepoletana Coffee 83
  84. 5.8.7 The Percolator Coffee 84
  85. 5.8.8 Instant Coffee 84
  86. 5.8.9 Flavored Coffees 84
  87. 5.9 World Coffee Market in 2008 85
  88. 5.10 Global Coffee Production 85
  89. 5.11 Global Coffee Market: Overview 89
  90. 5.12 Coffee in India 95
  91. 5.12.1 Coffee Production in India 95
  92. 5.12.2 Coffee Consumption in India 99
  93. 5.12.3 Coffee Exports from India 100
  94. 5.13 Coffee in Brazil 103
  95. 5.13.1 Coffee Production in Brazil 103
  96. 5.12.2 Coffee Consumption in Brazil 103
  97. 5.13.3 Coffee Export from Brazil 105
  98. 5.14 Coffee in Colombia 110
  99. 5.14.1 Colombian Coffee Production 110
  100. 5.14.2 Colombian Coffee Export 111
  101. 5.15 Coffee in Indonesia 112
  102. 5.15.1 Coffee Production in Indonesia 112
  103. 5.15.2 Coffee Consumption in Indonesia 112
  104. 5.15.3 Coffee Export from Indonesia 113
  105. 5.16 Coffee in Ethiopia 113
  106. 5.16.1 Coffee Export from Ethiopia 113
  107. 5.16.2 Coffee Production in Ethiopia 114
  108. 5.17 Coffee in Vietnam 115
  109. 5.17.1 Coffee Production in Vietnam 115
  110. 5.17.2 Coffee Export from Vietnam 115
  111. 5.18 Coffee in Venezuela 117
  112. 5.19 Coffee in Rwanda 117
  113. 5.20 Coffee in Philippines 118
  114. 5.21 Coffee in Angola 118
  115. 5.22 Coffee in Bolivia 119
  116. 5.23 Coffee in Burundi 119
  117. 5.24 Coffee in Cameroon 120
  118. 5.25 Coffee in Congo 120
  119. 5.26 Coffee in Costa Rica 121
  120. 5.27 Coffee in Cuba 121
  121. 5.28 Coffee in Dominican Republic 122
  122. 5.29 Coffee in Ecuador 122
  123. 5.30 Coffee in El Salvador 123
  124. 5.31 Coffee in Guatemala 124
  125. 5.32 Coffee in Honduras 124
  126. 5.33 Coffee in Jamaica 125
  127. 5.34 Coffee in Madagascar 125
  128. 5.35 Coffee in Mexico 126
  129. 5.35.1 Coffee Trade in Mexico 127
  130. 5.36 Coffee in Nicaragua 127
  131. 5.37 Coffee in Peru 128
  132. 5.38 Coffee in Tanzania 129
  133. 5.39 Coffee in Uganda 130
  134. 5.40 Global Coffee Production Time Table 130
  135. 5.41 Coffee in Japan 132
  136. 5.42 Coffee in the U.S. 135
  137. 5.43 Coffee Market in the E.U. 140
  138. 5.43.1 Coffee Market in Austria 146
  139. 5.43.2 Coffee Market in Denmark 147
  140. 5.43.3 Coffee Market in Finland 148
  141. 5.43.4 Coffee Market in France 149
  142. 5.43.5 Coffee Market in Germany 151
  143. 5.43.6 Coffee Market in Greece 154
  144. 5.43.7 Coffee Market in Ireland 155
  145. 5.43.8 Coffee Market in Italy 156
  146. 5.43.9 Coffee Market in Netherlands 158
  147. 5.43.10 Coffee Market in Portugal 159
  148. 5.43.11 Coffee Market in Spain 160
  149. 5.43.12 Coffee Market in Sweden 162
  150. 5.43.13 Coffee Market in Switzerland 163
  151. 5.43.14 Coffee Market in U.K. 164
  152. 5.43.15 Coffee Market in Russia 166
  153. 6. Cocoa 167
  154. 6.1 Nutritive Value of Cocoa 167
  155. 6.2 Manufacturing of Cocoa 168
  156. 6.3 Cocoa Facts 169
  157. 6.4 Cocoa Production in 2007 169
  158. 6.5 Cocoa Supply, Demand and Stocks 171
  159. 6.6 Trends in Cocoa Production 171
  160. 6.7 Cocoa and Chocolate Consumption 175
  161. 6.8 Global Cocoa Market 175
  162. 6.9 Global Cocoa Consumption 177
  163. 6.10 Global Cocoa Trade 178
  164. 7. Milk and Milk Beverages 180
  165. 7.1 Global Milk Production 181
  166. 7.2 Global Milk Trade 184
  167. 7.3 U.S. Fluid Milk Market 186
  168. 7.4 U.S. Milk and Dairy Alternative Beverages 187
  169. 7.5 Milk Beverages Market in the E.U. 187
  170. 7.6 Milk in China 188
  171. 7.6.1 Opportunities for Foreign Companies 188
  172. 7.6.2 Milk Imports in China 189
  173. 8. Bottled Water 190
  174. 8.1 Role of Water in the Body 190
  175. 8.2 Need for Bottled Water 190
  176. 8.3 Arguments in Support of Bottled Water 190
  177. 8.4 Arguments against Bottled Water 191
  178. 8.5 Tips for Buying and Storing Bottled Water 191
  179. 8.6 Types of Bottled Water 192
  180. 8.7 Afterlife for Empty Water Bottles 193
  181. 8.8 The Hot Market in China for Empty Water Bottles 193
  182. 8.9 Global Bottled Water Market 193
  183. 8.10 Future of Bottled Water 195
  184. 8.11 Global Bottled Water Companies 196
  185. 8.12 Leading Global Brands of Bottled Water 196
  186. 8.13 U.S. Bottled Water Market 197
  187. 8.14 Canadian Bottled Water Industry 201
  188. 8.14.1 Canadian Domestic Market 202
  189. 8.14.2 Canadian Exports and Imports 202
  190. 8.15 Bottled Water in Asia and Middle East 203
  191. 8.16 Bottled Water Market in U.K. 203
  192. 9. Fruit Juices 205
  193. 9.1 Classification of Fruit Juices 205
  194. 9.2 Global Fruit Juice Consumption 205
  195. 9.3 Global Fruit Juices Market 207
  196. 9.4 Global Market for Orange Juice 208
  197. 9.4.1 Global Orange Juice Production 208
  198. 9.4.2 Orange Juice in Brazil 209
  199. 9.4.3 Orange Juice in the U.S. 210
  200. 9.4.4 Orange Juice in Costa Rica 211
  201. 9.4.5 Orange Juice in Australia 212
  202. 9.5 Apple Juice 212
  203. 9.6 Fruit Juice Industry in the E.U. 215
  204. 9.7 U.S. Market for Fruit Beverages 217
  205. 9.7.1 U.S. Sparkling Juice Market 217
  206. 9.8 U.K. Market for Fruit Juices 218
  207. 9.9 Fruit Juice Market in Germany 220
  208. 9.10 Nigerian Fruit Juice Concentrate Market 221
  209. 9.10.1 Nigerian Imports of Fruit Juices 222
  210. 9.11 Chinese Fruit Juice Market 224
  211. 9.12 Fruit Juices and Concentrates in Turkey 225
  212. 9.12.1 Turkish Export of Fruit Juice 226
  213. 10. Sports Drinks and Energy Drinks 228
  214. 10.1 Sports Drinks 228
  215. 10.1.1 Carbohydrates in Sports Drinks 228
  216. 10.1.2 Electrolytes in Sports Drinks 228
  217. 10.1.3 Flavors in Sports Drinks 228
  218. 10.1.4 Other Ingredients in Sports Drinks 228
  219. 10.2 Energy Drinks 228
  220. 10.2.1 Energy Drinks and the Way they Work 231
  221. 10.2.2 Global Energy Drinks Market 232
  222. 10.3 Energy Drinks Market in the U.S. 233
  223. 10.4 U.S. Market for Sports Beverages 234
  224. 10.5 The Canadian Energy Drinks Market 235
  225. 10.6 Sports and Energy Drinks Market in U.K. 236
  226. 10.7 Sports and Energy Drinks Market in South Africa 239
  227. 10.7.1 Pack Trends in South African Market 240
  228. 11. Carbonated Soft Drinks (CSDs) 244
  229. 11.1 Some Key Findings of Soft Drink Market 245
  230. 11.2 U.S. Carbonated Soft Drinks Market 246
  231. 11.2.1 Next Generation Carbonated Soft Drinks Market in the U.S. 247
  232. 11.3 U.K. Soft Drinks Market 248
  233. 11.3.1 U.K.'s New Product Developments in CSDs 254
  234. 11.3.2 U.K. Soft Drinks Forecast 255
  235. 11.4 Carbonated Soft Drinks in Austria 256
  236. 11.5 Soft Drinks in Bulgaria 256
  237. 11.6 Carbonated Soft Drinks in Czech Republic 257
  238. 11.7 Carbonated Soft Drinks in Denmark 258
  239. 11.8 Carbonated Soft Drinks in Estonia 259
  240. 11.9 Carbonated Soft Drinks in Finland 259
  241. 11.10 Carbonated Soft Drinks in France 260
  242. 11.11 Carbonated Soft Drinks in Germany 260
  243. 11.12 Carbonated Soft Drinks in Greece 261
  244. 11.13 Carbonated Soft Drinks in Hungary 261
  245. 11.14 Carbonated Soft Drinks in Ireland 262
  246. 11.15 Carbonated Soft Drinks in Italy 263
  247. 11.16 Carbonated Soft Drinks in Latvia 264
  248. 11.17 Carbonated Soft Drinks in Lithuania 264
  249. 11.18 Carbonated Soft Drinks in the Netherlands 265
  250. 11.19 Carbonated Soft Drinks in Poland 265
  251. 11.20 Carbonated Soft Drinks in Portugal 266
  252. 11.21 Carbonated Soft Drinks in Romania 266
  253. 11.22 Carbonated Soft Drinks in Slovakia 267
  254. 11.23 Carbonated Soft Drinks in Slovenia 267
  255. 11.24 Carbonated Soft Drinks in Spain 268
  256. 11.25 Carbonated Soft Drinks in Sweden 269
  257. 11.26 Carbonated Soft Drinks in Canada 270
  258. 11.27 Carbonated Soft Drinks in China 272
  259. 12. Wine 274
  260. 12.1 World Wine Production 275
  261. 12.2 Current Events in the World of Wines 276
  262. 12.3 Northern Hemisphere Wine Production 276
  263. 12.4 Southern Hemisphere Wine Production 277
  264. 12.5 Global Wine Market 278
  265. 12.6 Wine: Global Trend 281
  266. 12.6.1 E.U. Domination in Wine Production 282
  267. 12.6.2 Australian Exports of Wine 282
  268. 12.6.3 The Steady Chilean Wine Market 282
  269. 12.6.4 Robust Argentine Exports 282
  270. 12.6.5 Flat South African Market 283
  271. 12.6.6 Growing New Zealand Market 283
  272. 12.6.7 Competitive Japanese Market 283
  273. 12.6.8 Surging Chinese Market 284
  274. 12.7 The U.S. Wine Market 285
  275. 12.8 E.U. Wine Market 298
  276. 12.8.1 E.U. Wine Trade 299
  277. 12.8.2 Wine Market in Italy 300
  278. 12.8.3 Wine Market in France 301
  279. 12.8.4 Wine Market in Spain and Portugal 301
  280. 12.8.5 Wine Market in Germany 302
  281. 12.8.6 Wine Market in U.K. 302
  282. 12.8.6.1 Wine Poll in the U.K. 303
  283. 12.8.6.2 Wine: U.K.'s Favorite Drink 304
  284. 12.9 Wine Market in Argentina 305
  285. 12.9.1 Wine Consumption in Argentina 306
  286. 12.9.2 Wine Export from Argentina 306
  287. 12.9.3 Wine Imports in Argentina 308
  288. 12.10 Wine Market in Australia 308
  289. 12.11 Wine Market in New Zealand 312
  290. 12.12 Wine Market in South Africa 315
  291. 12.13 Wine Market in Peru 316
  292. 12.14 Wine Market in Chile 318
  293. 12.15 Wine Market in Brazil 319
  294. 12.15.1 Wine Imports by Brazil 320
  295. 12.16 Wine Market in Dominican Republic 320
  296. 12.17 Wine Market in Serbia 322
  297. 12.18 Wine Market in China 324
  298. 12.18.1 Chinese Wine Production 325
  299. 12.18.2 Wine in Hong Kong 325
  300. 12.19 Wine Market in Japan 327
  301. 12.20 Champagne 329
  302. 13. Beer 335
  303. 13.1 Global Beer Industry 335
  304. 13.2 Global Beer Consumption 337
  305. 13.3 Beer in China 342
  306. 13.3.1 Beer Industry in China 342
  307. 13.3.2 China Resources Snow Breweries 344
  308. 13.3.3 Tsingtao Brewery Pty. Ltd. 346
  309. 13.3.4 Beijing Yanjing Beer Group Company 347
  310. 13.3.5 Beer Consumption in China 347
  311. 13.3.6 Beer Production in China 349
  312. 13.3.7 Imports and Exports 349
  313. 13.4 Beer in the U.S. 350
  314. 13.4.1 U.S. National Brewers 352
  315. 13.4.2 Specialty Craft Brewers in the U.S. 353
  316. 13.4.3 U.S. Beer Sales: Domestic and Imported 355
  317. 13.4.4 The Top Beer Brands in the U.S. 356
  318. 13.4.5 U.S. Beer Segments 357
  319. 13.4.6 U.S. Beer Imports 358
  320. 13.4.7 U.S. Beer Demographics 359
  321. 13.4.8 Domestic Beer Sales in the U.S. 359
  322. 13.4.9 Per Capita Consumption of Beer in the U.S. 361
  323. 13.5 Beer in the E.U. Countries 364
  324. 13.5.1 Beer in U.K. 365
  325. 13.5.2 Beer in Italy 367
  326. 13.5.3 Beer in Bulgaria 372
  327. 13.5.4 Alcoholic Beverages in Belarus 374
  328. 13.5.4.1 Trends in Alcoholic Beverages Consumption in Belarus 375
  329. 13.5.5 Beer in Sweden 376
  330. 14. Spirits 378
  331. 14.1 Global Spirit Consumption 378
  332. 14.2 Global Spirits Market 380
  333. 14.3 China's Spirits Market 383
  334. 14.4 U.K. Spirits Market 383
  335. 14.5 U.S. Spirits Market 384
  336. 14.5.1 Whiskey Market in the U.S. 388
  337. 14.5.2 Gin Market in the U.S. 388
  338. 14.5.3 Rum Market in the U.S. 389
  339. 14.5.4 Scotch Market in the U.S. 390
  340. 14.5.5 Tequila Market in the U.S. 391
  341. 14.5.6 Vodka Market in the U.S. 392
  342. 14.6 Alcohol Market in Norway 393
  343. 14.7 Alcoholic Beverages in Turkey 394
  344. 14.8 Gin 395
  345. 14.8.1 The Leading Gin Producing Countries 399
  346. 14.9 Whisky 399
  347. 14.9.1 Opportunities in Whisky Market 400
  348. 14.9.2 Whisky in Canada 400
  349. 14.10 Vodka 400
  350. 14.10.1 Vodka Market in Russia 403
  351. 14.11 Rum 404
  352. 14.12 International Travel-retail Liquor Sales 404
  353. 14.13 Elite Brands List by International Wine and Spirit Record (IWSR) 405
  354. 15. Beverages-Company Profiles 408
  355. 15.1 Starbucks Corporation 408
  356. 15.1.1 Starbucks' Specialty Operations 409
  357. 15.1.2 Starbucks' Licensing-Retail Stores 409
  358. 15.1.3 Licensing-Packaged Coffee and Tea 411
  359. 15.1.4 Licensing-Branded Products 411
  360. 15.1.5 Starbucks' R&D 411
  361. 15.1.6 Starbucks' Non-Branded Stores Experiment 413
  362. 15.2 Tata Coffee Ltd. 413
  363. 15.3 PepsiCo, Inc. 415
  364. 15.4 The Coca-Cola Company 418
  365. 15.4.1 Coca-Cola's Operating Segments 419
  366. 15.5 Groupe Danone 420
  367. 15.6 Nestle S.A. 421
  368. 15.7 Kirin Holdings Company Ltd. 422
  369. 15.7.1 Alcoholic Beverages from Kirin 423
  370. 15.7.2 Soft Drinks from Kirin 424
  371. 15.8 Cadbury Schweppes 424
  372. 15.9 SABMiller plc 425
  373. 15.10 Anheuser Busch InBev 429
  374. 15.10.1 AB InBev's Brands 429
  375. 15.11 Heineken 432
  376. 15.12 Carlsberg 433
  377. 15.12.1 Carlsberg in Western Europe 437
  378. 15.12.2 Carlsberg in Russia 437
  379. 15.12.3 Carlsberg in Eastern Europe 438
  380. 15.12.4 Carlsberg in Asia 439
  381. 15.13 The Asahi Breweries Group 439
  382. 15.14 Unilever plc 441
  383. 15.14.1 Unilever's Brands in Beverages and Ice Cream 442
  384. 15.15 Diageo plc 443
  385. 15.16 Pernod Ricard 445
  386. 15.17 Fortune Brands, Inc. 447
  387. INDEX OF FIGURES
  388. Figure 2.1: Estimated Global Soft Drinks Market, 2009-2014 23
  389. Figure 2.2: Soft Drinks Consumption Per Capita by Country, 2007 24
  390. Figure 2.3: Bottled Water Consumption Per Capita by Country, 2007 24
  391. Figure 2.4: Carbonate Consumption Per Capita by Country, 2007 25
  392. Figure 2.5: Fruit Juice/Nectars Consumption per Person by Country, 2007 25
  393. Figure 2.6: Global Juices Market Share by Region, 2007 26
  394. Figure 2.7: Global Market for Spirits, 2007 26
  395. Figure 2.8: Global Beer Production by Region, 2007 27
  396. Figure 2.9: The Top Five Wine Producers, 2008 29
  397. Figure 2.10: U.S. Exports of Wine to the E.U., 2007 29
  398. Figure 2.11: Global Production of Coffee, 2003-2008 30
  399. Figure 2.12: Top Six Coffee Exporters, 2008 31
  400. Figure 2.13: Global Tea Production, 2008 31
  401. Figure 2.14: Consumption of Cocoa in Selected Region/Country, 2010 32
  402. Figure 3.1: U.S. Share of Beverages by Segment, 2007 34
  403. Figure 3.2: Percentage Market Share of Spirits in Canada, 2002 and 2007 39
  404. Figure 3.3: Percentage Market Share of Alcoholic Beverages in Canada, 2007 40
  405. Figure 3.4: Market Share Comparison of Alcoholic Beverages in Canada, 1997 and 2007 40
  406. Figure 3.5: Estimated Growth for Energy Drinks in Canada, 2006 and 2011 41
  407. Figure 3.6: E.U. Market for Beverages, 2007 and 2008 42
  408. Figure 3.7: Sales of Non-alcoholic Beverages in France by Volume, 2003-2007 42
  409. Figure 3.8: Sales of Non-alcoholic Beverages in France by Value, 2003-2007 43
  410. Figure 3.9: Off-Trade Sales of Non-alcoholic Beverages in France, 2007 43
  411. Figure 3.10: French Imports of Fruit and Vegetable Juice from the U.S., 2007 44
  412. Figure 3.11: French Imports of Non-alcoholic Beverages Excluding Fruit and Vegetable Juices, 2007 44
  413. Figure 3.12: Percentage of Off-Trade Soft Drinks Sales in France by Distribution Channel, 2007 45
  414. Figure 3.13: French Imports of Non-alcoholic Beverages Excluding Juices from Poland, 2004-2007 46
  415. Figure 3.14: French Imports of Non-alcoholic Beverages Excluding Juices from the U.S., 2004-2007 46
  416. Figure 3.15: Beverages Market in Italy, 2007 47
  417. Figure 3.16: Soft Drinks Market in China, 2003-2007 48
  418. Figure 3.17: Beverages Market in China, 2007 48
  419. Figure 3.18: Mexican Beverages Market: Share of Volume by Category, 2007 50
  420. Figure 4.1: Antioxidant Content in Beverages 52
  421. Figure 4.2: Total Polyphenol Content of Herbal Tea Extracts 63
  422. Figure 4.3: Global Tea Production as of September 2008 63
  423. Figure 4.4: Top Four Exporters of Tea by Volume, 2007 64
  424. Figure 4.5: Top Selling Tea Type, 2008 64
  425. Figure 4.6: Destinations of Sri Lankan Tea, 2008 68
  426. Figure 4.7: Indonesian Tea Export, 2003 and 2007 71
  427. Figure 4.8: Top Five Indonesian Tea Export Destinations, 2007 72
  428. Figure 4.9: Top Five Exporters of Tea to the U.S., 2007 73
  429. Figure 4.10: U.S. Tea Market: Volume Share by Segment, 2007 74
  430. Figure 4.11: Estimated Value of U.S. Tea Industry, 2007 75
  431. Figure 4.12: Provincial Breakdowns of Canadian Tea Market, 2008 76
  432. Figure 4.13: Coffee Consumption in Canada, 2003-2007 76
  433. Figure 5.1: Total Coffee Production in Africa, 2004-2008 86
  434. Figure 5.2: Total Coffee Production in Asia/Oceania, 2004-2008 86
  435. Figure 5.3: Total Coffee Production in Mexico and Central America, 2004-2008 87
  436. Figure 5.4: Total Coffee Production in South America, 2004-2008 87
  437. Figure 5.5: Total Exports of Coffee by Value, 2004-2008 88
  438. Figure 5.6: Domestic Consumption of Coffee in Coffee Producing Countries, 2007 88
  439. Figure 5.7: Leading Coffee Exporters, 2008 89
  440. Figure 5.8: Total Global Production of Coffee, 2004-2008 90
  441. Figure 5.9: World Consumption, 2003-2007 90
  442. Figure 5.10: Percentage Consumption by the Top Five Countries, 2007 94
  443. Figure 5.11: Top Five Per Capita Consumers, 2007 94
  444. Figure 5.12: Value of Coffee Exports, 2004-2007 95
  445. Figure 5.13: Coffee Bearing Area in India, 2008 96
  446. Figure 5.14: Domestic Consumption of Coffee in India, 2003-2007 99
  447. Figure 5.15: Leading Importers of Coffee from India, 2007/2008 100
  448. Figure 5.16: Indian Coffee Production and Export, 2003-2007 100
  449. Figure 5.17: Indian Coffee Export by Type, 2008 101
  450. Figure 5.18: Coffee Consumption in Brazil, 2003-2007 104
  451. Figure 5.19: Brazilian Domestic Consumption of Roast/Ground Coffee, 2003-2008 104
  452. Figure 5.20: Brazilian Domestic Consumption of Soluble Coffee, 2004-2007 105
  453. Figure 5.21: Brazilian Coffee Production, 2003-2011 109
  454. Figure 5.22: Coffee Exports from Brazil, 2003-2011 109
  455. Figure 5.23: Colombian Coffee Exports, 2007-2009 111
  456. Figure 5.24: Indonesian Export of Arabica Coffee, 2007 113
  457. Figure 5.25: Coffee Export from Ethiopia, 2007-2008 114
  458. Figure 5.26: Ecuador's Exports of Coffee, 2007 122
  459. Figure 5.27: Coffee Consumption in Japan, 2003-2007 134
  460. Figure 5.28: Japanese Import of Coffee, 2004-2007 134
  461. Figure 5.29: Principal Exporters of Coffee to Japan, 2007 135
  462. Figure 5.30: Coffee Consumption in the U.S., 2003-2007 135
  463. Figure 5.31: U.S. Coffee Imports, 2007 137
  464. Figure 5.32: U.S. Imports of Coffee from Brazil, 2003-2007 138
  465. Figure 5.33: U.S. Imports of Coffee from Colombia, 2003-2007 138
  466. Figure 5.34: U.S. Imports of Coffee from Vietnam, 2003-2007 138
  467. Figure 5.35: U.S. Imports of Coffee from Indonesia, 2003-2007 139
  468. Figure 5.36: U.S. Coffee Imports from Guatemala, 2003-2007 139
  469. Figure 5.37: Top Five E.U. Green Coffee Suppliers, 2007 143
  470. Figure 5.38: Denmark: Imports of Non-Decaffeinated Green Coffee, 2005-2007 147
  471. Figure 5.39: Coffee Consumption in France, 2003-2007 150
  472. Figure 5.40: Coffee Consumption in Germany, 2003-2007 151
  473. Figure 5.41: Percentage Consumption of Coffee Types in Italy, 2008 156
  474. Figure 5.42: Switzerland: Domestic Consumption of Coffee, 2006 and 2007 164
  475. Figure 5.43: Coffee Consumption in Russia, 2003-2007 166
  476. Figure 6.1: Cocoa Processing and Chocolate Manufacturing Chain 168
  477. Figure 6.2: Global Cocoa Production, 2003-2007 169
  478. Figure 6.3: Cocoa Production by Region, 2008 170
  479. Figure 6.4: Leading Cocoa Producers in Africa, 2007 171
  480. Figure 6.5: World Cocoa Production, 2005-2010 172
  481. Figure 6.6: Top Five Cocoa Exporters, 2007 172
  482. Figure 6.7: Major World Cocoa Production, 2007 173
  483. Figure 6.8: Global Trend in Cocoa Processing, 2008 175
  484. Figure 6.9: Share of Global Cocoa Production by Region, 2010 175
  485. Figure 6.10: Production of Cocoa in Key Cocoa Growing Countries, 2010 176
  486. Figure 6.11: Global Cocoa Consumption, 2006-2010 177
  487. Figure 6.12: Consumption of Cocoa in Selected Region/Country, 2010 178
  488. Figure 6.13: Exports from Chief Cocoa Exporting Region/Country, 2010 178
  489. Figure 7.1: Constituents and Products from Milk 180
  490. Figure 7.2: U.S. Milk Production, 2007 and 2008 181
  491. Figure 7.3: E.U. Milk Production, 2007-2008 182
  492. Figure 7.4: Changing Export Shares in Milk Equivalent for 2000 and 2008 183
  493. Figure 7.5: U.S. Exports of Skim Milk Powder (SMP), 2002-2008 184
  494. Figure 7.6: New Zealand Exports of Skim Milk Powder (SMP), 2002-2008 185
  495. Figure 7.7: Share of Milk Production in the U.S. by Region, 2007 187
  496. Figure 7.8: Share of Milk and Milk Products Production among the E.U. Countries, 2008 187
  497. Figure 8.1: U.S. Rate of Recycling Plastic Water Bottles, 1995-2008 193
  498. Figure 8.2: Top Five Global Water Brands, 2007 194
  499. Figure 8.3: Top Five Global Bottled Water Companies, 2007 196
  500. Figure 8.4: U.S. Bottled Water Market, 1997-2012 200
  501. Figure 8.5: U.S. Retail Pet Bottled Water Volume by Source, 2000-2007 200
  502. Figure 8.6: U.K. Bottled Water Consumption Per Capita in Comparison with its Neighbors, 2007 203
  503. Figure 8.7: U.K. Bottled Water Consumption, 2001-2007 204
  504. Figure 9.1: Top Five Per Capita Consumption of Fruit Juices and Nectars in Europe and U.S., 2007 205
  505. Figure 9.2: Top Five Global Fruit Juice and Nectar Companies, 2007 206
  506. Figure 9.3: Top Five Global Fruit Juices and Nectar Brands, 2007 207
  507. Figure 9.4: Growth of Global Fruit Juice Market, 2008-2013 207
  508. Figure 9.5: Total Global Imports of Orange Juice from All Sources, 2002-2007 209
  509. Figure 9.6: Florida-Frozen-Concentrated Orange Juice Yield, 2003-2007 210
  510. Figure 9.7: Top Two Destinations of Costa Rican Orange Juice, 2007 211
  511. Figure 9.8: Global Apple Juice Production, 2002-2006 213
  512. Figure 9.9: E.U. Flavor Segmentation, 2007 215
  513. Figure 9.10: U.K. Fruit Juice Flavors, 2007 219
  514. Figure 9.11: U.K. Fruit Juice Consumption, 2001-2007 219
  515. Figure 9.12: The Most Popular Fruit Juices in Germany, 2007 220
  516. Figure 9.13: Per Capita Consumption of Fruit Juices in Germany, 2003-2007 221
  517. Figure 9.14: Suppliers of Fruit Juice Concentrates to Nigeria, 2007 222
  518. Figure 9.15: Nigeria's Demand for Fruit Juice Concentrates, 2006-2011 223
  519. Figure 9.16: Types of Juice Consumed in Nigeria, 2007 223
  520. Figure 9.17: Chinese Imports of Orange Juice from Major Exporters, 2007 224
  521. Figure 9.18: Chinese Imports of Juices from all Sources by Value, 2002-2007 225
  522. Figure 9.19: Chinese Fruit Juice and Fruit Concentrates Production, 2004-2007 225
  523. Figure 10.1: Global Energy Drink Market, 2007-2010 233
  524. Figure 10.2: U.S. Market Share for Energy Drinks, 2007 233
  525. Figure 10.3: U.S. Energy Drinks Market, 2006-2011 234
  526. Figure 10.4: Share of Sports Beverages in the U.S., by Segment, 2007 234
  527. Figure 10.5: U.S. Sports Drinks Market: Share of Volume by Flavor, 2007 235
  528. Figure 10.6: Market Growth for Energy Drinks in Canada, 2006-2011 236
  529. Figure 10.7: U.K. Sports and Energy Drinks Consumption, 2001-2007 237
  530. Figure 10.8: U.K. Sports and Energy Drinks Share, 2007 238
  531. Figure 10.9: U.K. Sports Drink Types, 2007 238
  532. Figure 10.10: U.K. Energy Drink Types, 2007 238
  533. Figure 10.11: Growth Forecast for Sports Drink in South Africa, 2005-2010 240
  534. Figure 10.12: Forecast for Energy Drinks Consumption in South Africa, 2003-2010 241
  535. Figure 11.1: Global Soft Drinks Incremental Growth, 2002-2007 244
  536. Figure 11.2: Top Five Global Soft Drinks Companies and Market Share, 2007 244
  537. Figure 11.3: Global Top Five Soft Drinks Brands, 2007 245
  538. Figure 11.4: Global Soft Drinks Incremental Growth by Region, 2002-2007 246
  539. Figure 11.5: U.S. Soft Drinks Market: Packaged and Fountain Volume Shares, 2007 247
  540. Figure 11.6: U.K. Soft Drinks Consumption, 2001-2007 248
  541. Figure 11.7: U.K. Soft Drinks, Low Calorie and No Added Sugar vs. Regular, 2007 249
  542. Figure 11.8: U.K. Soft Drinks Sectors, 2007 250
  543. Figure 11.9: U.K. Carbonate Flavors, 2007 250
  544. Figure 11.10: U.K. Carbonate Consumption, 2001-2007 251
  545. Figure 11.11: U.K. Dilutables Consumption, 2001-2007 252
  546. Figure 11.12: U.K. Dilutables Flavors, 2007 253
  547. Figure 11.13: U.K. Smoothies Consumption, 2007 253
  548. Figure 11.14: U.K. Soft Drinks Forecast, 2007-2012 255
  549. Figure 11.15: Soft Drinks Consumption in Bulgaria, 2007 257
  550. Figure 11.16: Canadian Export of Soft Drinks, 2003-2007 270
  551. Figure 11.17: Canadian Import of Soft Drinks, 2003-2007 271
  552. Figure 11.18: Soft Drinks Manufacturers' Market Share in China, 2007 273
  553. Figure 12.1: Top Five Wine Producers, 2008 275
  554. Figure 12.2: The Smaller Global Wine Producers, 2008 277
  555. Figure 12.3: Top Seven Exporters of Wine, 2007 278
  556. Figure 12.4: Windows on Wine, 2007 279
  557. Figure 12.5: Global Consumption of Wine by Region, 2007 279
  558. Figure 12.6: Global Wine Consumption by Volume, 2001-2010 280
  559. Figure 12.7: Global Wine Consumption by Value, 2001-2010 280
  560. Figure 12.8: Global Wine Consumption, 2004-2008 281
  561. Figure 12.9: E.U. Domination in World Wine Exports, 2007 282
  562. Figure 12.10: Japan's Wine Imports, 2007 283
  563. Figure 12.11: Per Capita Wine Consumption in the U.S., France and Italy, 1970-2008 284
  564. Figure 12.12: Total Consumption of Wine in the U.S. France and Italy, 1970-2008 285
  565. Figure 12.13: U.S. Total Wine Consumption, 2003-2007 286
  566. Figure 12.14: Red vs. White Wine consumption in the U.S., 1980-2007 287
  567. Figure 12.15: U.S. Wine Bar Patronage, 2008 288
  568. Figure 12.16: U.S. Direct Wine Purchases, 2008 288
  569. Figure 12.17: U.S. Adult Per Capita Table Wine Consumption, 1970-2007 289
  570. Figure 12.18: U.S. Appellation Mix of Wine Consumed, 2008 289
  571. Figure 12.19: U.S. Wine Color Mix Preference, 2008 290
  572. Figure 12.20: U.S. Younger Generation's Role in Wine Market Growth, 2008 291
  573. Figure 12.21: U.S. Table Wine Drinking Frequency, 2008 291
  574. Figure 12.22: U.S. Consumer Segments, 2008 292
  575. Figure 12.23: U.S. Percent Growth in Total Wine Consumption, 2003-2007 293
  576. Figure 12.24: Percentage Share Exports of U.S. Wine by Country, 2007 295
  577. Figure 12.25: U.S. Wine Imports, 2007 295
  578. Figure 12.26: Wine Color Preference in U.K., 2009 303
  579. Figure 12.27: Preferred Wine to Celebrate Christmas in U.K., 2008 304
  580. Figure 12.28: Preferred Wines in U.K. by Country of Origin, 2008 304
  581. Figure 12.29: Argentine Domestic Wine Consumption per Capita, 2007-2010 306
  582. Figure 12.30: Argentine Wine Exports by Volume, 2007-2010 307
  583. Figure 12.31: Argentine Wine Exports by Value, 2007-2010 307
  584. Figure 12.32: Major Suppliers of Sparkling Wine to Argentina, 2008 308
  585. Figure 12.33: Top Six Destinations of Australian Wines by Value, 2008 310
  586. Figure 12.34: Australian Production of Wines, 2004-2008 311
  587. Figure 12.35: Australian Exports of Wines, 2004-2008 311
  588. Figure 12.36: Australian Wine Export by Percentage, 2007 312
  589. Figure 12.37: Total Production of Wines in New Zealand, 2004-2008 313
  590. Figure 12.38: Domestic Consumption of Wines in New Zealand, 2004-2008 313
  591. Figure 12.39: Wine Export from New Zealand, 2004-2008 314
  592. Figure 12.40: Top Five Importers of South African Wine, 2007 316
  593. Figure 12.41: Peru's Wine Imports, 2008 317
  594. Figure 12.42: Wine Production in Brazil, 2003-2007 320
  595. Figure 12.43: Wine Imports by Dominican Republic from the U.S., 2004-2008 321
  596. Figure 12.44: Wine Imports by Dominican Republic, 2004-2008 321
  597. Figure 12.45: Consumption of Alcoholic Beverages in Dominican Republic, 2008 322
  598. Figure 12.46: Exporters of Wine to Dominican Republic, 2008 322
  599. Figure 12.47: Serbian Wine Production, 2003-2007 323
  600. Figure 12.48: Serbian Wine Consumption Per Capita, 2003-2007 324
  601. Figure 12.49: Wine Sales in China, 2004-2008 324
  602. Figure 12.50: Wine Production Forecast in China, 2006-2010 325
  603. Figure 12.51: Japanese Domestic Wine: Market Share, 2008 329
  604. Figure 13.1: World's Top Five Beer Brands by Volume Sales, 2007 335
  605. Figure 13.2: Global Beer Production by Region, 2007 336
  606. Figure 13.3: Global Beer Consumption, 2004-2015 337
  607. Figure 13.4: Top Five Beer Consuming Countries by Per Capita, 2007 338
  608. Figure 13.5: Percent Share of Global Beer Consumption by Country, 2007 338
  609. Figure 13.6: Top Five Beer Markets, 2007 339
  610. Figure 13.7: Per Capita Beer Consumption in Major Nations, 2007 340
  611. Figure 13.8: The Top Five Beer Consumers in Europe, 2008 341
  612. Figure 13.9: Global Sales of Top Two Beer Brands, Bud Light and Snow in Unit Volume, 2000-2007 341
  613. Figure 13.10: Chinese Beer Products and Service Segmentation, 2007 343
  614. Figure 13.11: Major Beer Market Segments in China, 2007 343
  615. Figure 13.12: Market Share of Top Ten Manufacturers in Chinese Beer Industry, 2003-2007 344
  616. Figure 13.13: Market Share of Major Domestic Players, 2007 345
  617. Figure 13.14: Performance of China Resources Snow Breweries, 2004-2008 345
  618. Figure 13.15: Tsingtao Brewery's Performance, 2004-2008 346
  619. Figure 13.16: Yanjing Group's Performance, 2004-2008 347
  620. Figure 13.17: Per Capita Consumption of Beer in China, 2004-2007 348
  621. Figure 13.18: Total Beer Consumption in China, 2003-2007 348
  622. Figure 13.19: Beer Production in China, 2003-2007 349
  623. Figure 13.20: Performance of Chinese Beer Industry, 2008-2013 350
  624. Figure 13.21: U.S. Domestic Beer Sales, 2006-2008 351
  625. Figure 13.22: U.S. Imports of Malt Beverages, 2006-2008 351
  626. Figure 13.23: U.S. Exports of Malt Beverages, 2006-2008 352
  627. Figure 13.24: U.S. Per Capita Consumption of Malt Beverages, 1981-2007 353
  628. Figure 13.25: Growth Rates of U.S. Brewing Segments, 2007 353
  629. Figure 13.26: Specialty Beer and Microbrewery Market in the U.S. by Region, 2007 354
  630. Figure 13.27: Market Share of Light Beer in the U.S., 2006 355
  631. Figure 13.28: U.S. On-Premise Beer Consumption by Day of Week 358
  632. Figure 13.29: Major Sources of U.S. Beer Imports, 2007 358
  633. Figure 13.30: Average Production Percentage of Beer in Selected E.U. Countries, 2007 365
  634. Figure 13.31: Leading E.U. Brands of Beer by Volume, 2007 365
  635. Figure 13.32: Raw Materials in Italian Beer Production, 2007 368
  636. Figure 13.33: Per Capita Consumption of Beer in Italy, 2003-2007 369
  637. Figure 13.34: Average Production of Beer in E.U. Countries, 2007 369
  638. Figure 13.35: Beer Output in Bulgaria in the First Six Months, 2007 373
  639. Figure 13.36: Bulgarian Imports of Beer, 2006 374
  640. Figure 14.1: Global Spirits Consumption by Volume, 2001-2010 380
  641. Figure 14.2: Top Three World Leaders in Spirits Market, 2007 380
  642. Figure 14.3: Global Spirits Consumption by Value, 2001-2010 381
  643. Figure 14.4: Growth of Global Spirits Market, 2007-2012 381
  644. Figure 14.5: Global Spirits Market by Segment, 2007 382
  645. Figure 14.6: Global Market for Spirits by Segment, 2012 382
  646. Figure 14.7: U.K. Spirits Market by Volume, 2007 384
  647. Figure 14.8: Market Share for Spirits in the U.S., 2008 385
  648. Figure 14.9: U.S. Spirits: Market Revenue, 2004-2008 386
  649. Figure 14.10: U.S. Spirits Exports: Gains, 2004-2008 386
  650. Figure 14.11: U.S. Imports of Spirits, 2008 387
  651. Figure 14.12: U.S. Bourbon Volume, 2003-2007 388
  652. Figure 14.13: U.S. Gin Volume by Price Category, 2007 389
  653. Figure 14.14: U.S. Rum Volumes, 2003-2007 390
  654. Figure 14.15: U.S. Single Malt Scotch Volumes, 2000 vs. 2007 391
  655. Figure 14.16: U.S. Tequila Growth by Price Segment, 2006-2007 392
  656. Figure 14.17: U.S. Vodka Volumes, 2003-2007 393
  657. Figure 14.18: Sale of Wine and Spirits in Norway, 2007 394
  658. Figure 14.19: Global Trend in Gin Consumption, 2003-2007 396
  659. Figure 14.20: The Top Five Gin Markets, 2007 396
  660. Figure 14.21: Top Five Growing Gin Brands, 2007 397
  661. Figure 14.22: Gin Consumption by Region, 2007 397
  662. Figure 14.23: Duty-Free Spirits and Wine Sales by Region, 2007 405
  663. Figure 15.1: Growth of Starbucks Stores, 1992-2008 408
  664. Figure 15.2: Starbucks' R&D Expenditure, 2006-2008 411
  665. Figure 15.3: Starbucks' Performance, 2008 412
  666. Figure 15.4: Starbucks' Performance in U.S. Operating Segment, 2008 412
  667. Figure 15.5: Starbucks' Performance in its International Operating Segment, 2008 413
  668. Figure 15.6: Tata Coffee's Performance, 2003-2007 414
  669. Figure 15.7: PepsiCo's Performance, 2005-2007 416
  670. Figure 15.8: Frito-Lay's Performance in North America, 2005-2007 416
  671. Figure 15.9: Performance of PepsiCo Beverages North America, 2005-2007 417
  672. Figure 15.10: Performance of PepsiCo International, 2005-2007 417
  673. Figure 15.11: Performance of Quaker Foods North America, 2005-2007 418
  674. Figure 15.12: Coca-Cola's Operating Performance, 2004-2007 418
  675. Figure 15.13: Coca-Cola's Performance by Operating Segments, 2007 419
  676. Figure 15.14: Nestle's Revenue by Segments and Geography, 2007 421
  677. Figure 15.15: Kirin's Performance, 2003-2007 422
  678. Figure 15.16: Kirin's Operating Income by Business Segment, 2007 423
  679. Figure 15.17: Kirin's Performance in Alcoholic Beverages, 2003-2007 423
  680. Figure 15.18: Kirin's Performance in Soft Drinks, 2003-2007 424
  681. Figure 15.19: Cadbury's Performance by Geography, 2007 425
  682. Figure 15.20: Market Share in the Global Confectionery Market by Dollar Value, 2007 425
  683. Figure 15.21: SABMiller's Performance, 2004-2008 426
  684. Figure 15.22: SABMiller's Sales Performance in Latin America, 2008 426
  685. Figure 15.23: SABMiller's Sales Performance in Europe, 2008 427
  686. Figure 15.24: SABMiller's Sales Performance in North America, 2008 427
  687. Figure 15.25: SABMiller's Sales Performance in Africa and Asia, 2008 428
  688. Figure 15.26: SABMiller's Sales Performance in South Africa, 2008 428
  689. Figure 15.27: AB InBev's Global Performance, 2003-2007 429
  690. Figure 15.28: AB InBev's Global Volume Sales, 2003-2007 429
  691. Figure 15.29: AB InBev's Volume Sales Percentage by Geographical Segments, 2007 430
  692. Figure 15.30: AB InBev's Volume Sales in North America by Country, 2007 430
  693. Figure 15.31: Heinneken's Volume Sales of Beer, 2003-2007 432
  694. Figure 15.32: Heineken's Volume Sales of Beer by Geographical Segment, 2007 432
  695. Figure 15.33: Carlsberg's Volume Sales of Beer, 2003-2007 433
  696. Figure 15.34: Carlsberg's Volume Sales of Soft Drinks, 2003-2007 434
  697. Figure 15.35: Carlsberg's Revenue, 2003-2007 434
  698. Figure 15.36: Carlsberg's Volume Beer Sales Percentage by Geographical Segment, 2007 436
  699. Figure 15.37: Carlsberg's Volume Sales and Revenue from Western Europe, 2005-2007 437
  700. Figure 15.38: Carlsberg's Volume Sales and Revenue from Russia, 2005-2007 438
  701. Figure 15.39: Carlsberg's Volume Sales and Revenue from Eastern Europe, 2005-2007 438
  702. Figure 15.40: Carlsberg's Volume Sales and Revenue from Asia, 2005-2007 439
  703. Figure 15.41: Asahi's Revenue from Tea-Based Drinks, 2003-2007 440
  704. Figure 15.42: Asahi's Beer Sales, 2003-2007 440
  705. Figure 15.43: Asahi's Performance in Alcoholic Beverages, 2005-2007 441
  706. Figure 15.44: Asahi's Performance in Soft Drinks, 2005-2007 441
  707. Figure 15.45: Unilever's Performance, 2005-2007 442
  708. Figure 15.46: Unilever's Performance by Geographical Segments, 2007 443
  709. Figure 15.47: Global Market Shares in Premium Spirits, 2008 443
  710. Figure 15.48: Diageo's Net Sales by Region, 2008 444
  711. Figure 15.49: Diageo's Net Sales by Category, 2008 444
  712. Figure 15.50: Diageo's Performance, 2005-2008 445
  713. Figure 15.51: Ricard's Performance by Region, 2008 445
  714. Figure 15.52: Net Sales of Top Five Brands, 2008 446
  715. Figure 15.53: Pernod Ricard's Sales Revenue, 2005-2008 446
  716. Figure 15.54: Fortune Brands' Net Sales by Product Types, 2007 447
  717. Figure 15.55: Fortune Brands' Performance, 2004-2007 448
  718. INDEX OF TABLES
  719. Table 2.1: Estimated Sales of Whiskey in Top Ten Countries, 2007-2012 27
  720. Table 2.2: Share of European Beer Production by Country, 2003-2007 28
  721. Table 2.3: Global Production of Cocoa Beans, 2006-2008 32
  722. Table 3.1: U.S. Single-Serve Beverages Market: Growth by Distribution Channel, 2003-2007 34
  723. Table 3.2: U.S. Fruit Beverage Market: Share of Volume by Distribution Channel, 2002-2007 35
  724. Table 3.3: Emerging Beverages and Regional Markets: Share of Wholesale Dollars by Segments, 2002-2007 36
  725. Table 3.4: U.S. Kids' Beverage Market: Share of Wholesale Dollar Sales by Brand, 2006 and 2007 37
  726. Table 3.5: U.S. Organic Beverage Market: Change in Volume by Category, 2003-2007 37
  727. Table 3.6: Estimated U.S. Sales of Beer, Wine and Spirits, 2005-2010 38
  728. Table 3.7: Canadian Beverage Market: Share of Volume by Category, 2002-2007 39
  729. Table 3.8: French Imports of Fruit and Vegetable Juices from the U.S, 2007 45
  730. Table 3.9: Estimated Market for Spirits in China, 2007-2011 47
  731. Table 3.10: Indian Beverages Market: Share of Volume by Category, 2002-2007 49
  732. Table 3.11: Mexican Beverages Market: Share of Volume by Category, 2002-2007 49
  733. Table 3.12: Beverages and Calories 51
  734. Table 4.1: Chemical Composition of Fresh Tea Shoot 53
  735. Table 4.2: Production of Tea in India, 2002-2007 65
  736. Table 4.3: Exports of Tea from India by Volume, 2004-2007 65
  737. Table 4.4: Exports of Tea from India by Value, 2006-2008 66
  738. Table 4.5: Estimated Internal Consumption of Tea in India, 2000-2010 66
  739. Table 4.6: Major Country wise Exports of Tea from India, 2005-2007 67
  740. Table 4.7: Sri Lankan Tea Production by Categories, 2007 and 2008 68
  741. Table 4.8: Sri Lankan Tea Exports, 2007 and 2008 69
  742. Table 4.9: Kenyan Tea Export, 2008 69
  743. Table 4.10: Production of Black Tea in Turkey, 1993-2007 70
  744. Table 4.11: Tea Export from Turkey, 2000-2007 71
  745. Table 4.12: U.S. Imports of Tea, 2000-2007 72
  746. Table 4.13: U.S. RTD Tea Distribution Channels: Change in Case Volume, 2003-2007 73
  747. Table 5.1: Ranges of Caffeine Content 78
  748. Table 5.2: International Coffee Organization (ICO) on Market Prices of Coffee, 2003-2008 85
  749. Table 5.3: Total Coffee Production in Crop Years, 2004/2005-2007/2008 85
  750. Table 5.4: Coffee Exports by Coffee Growing Countries, 2007 and 2008 91
  751. Table 5.5: Production in Selected Exporting Countries, 2004-2008 92
  752. Table 5.6: World Consumption of Coffee, 2003-2007 93
  753. Table 5.7: Production of Coffee in India, 2000-2009 96
  754. Table 5.8: Planted Area of Coffee in India, 2000-2008 97
  755. Table 5.9: Production of Coffee in India by States, 2008 97
  756. Table 5.10: Production of Coffee in Major States/Districts of India, 2008 and 2009 98
  757. Table 5.11: Planted Area of Coffee in India, 2008 98
  758. Table 5.12: Coffee Production and Exports: India vs. World, 2000-2007 99
  759. Table 5.13: Coffee Exports from India, 2000-2008 101
  760. Table 5.14: Coffee Exports from India by Country, 2007 102
  761. Table 5.15: Brazilian Coffee Production, 2004-2009 103
  762. Table 5.16: Brazilian Coffee Exports by Country of Destination, 2008 105
  763. Table 5.17: Brazilian Coffee Production, 2001-2008 106
  764. Table 5.18: Domestic Consumption of Coffee in Brazil, 1998-2008 106
  765. Table 5.19: Brazilian Coffee Exports by Country of Destination, 2007-2009 107
  766. Table 5.20: Brazilian Roasted Coffee Exports by Country of Destination, 2007-2009 107
  767. Table 5.21: Brazilian Soluble Coffee Exports by Country of Destination, 2007-2009 108
  768. Table 5.22: Colombian Coffee Profile, 2007-2009 110
  769. Table 5.23: Colombian Exports of Coffee, 2006 and 2007 112
  770. Table 5.24: Coffee Growing Regions and Coffee Types in Indonesia, 2008 112
  771. Table 5.25: Indonesian Coffee Profile, 2006 and 2007 113
  772. Table 5.26: Coffee Production in Ethiopia, 2000-2008 114
  773. Table 5.27: Vietnam's Exports of Coffee, 2006 and 2007 115
  774. Table 5.28: Vietnam's Imports of Coffee, 2007 and 2008 116
  775. Table 5.29: Top Ten Markets for Vietnamese Green Coffee Exports, 2006 and 2007 116
  776. Table 5.30: Rwandan Coffee Market, 2003-2007 117
  777. Table 5.31: Coffee Production in Angola, 2000-2008 118
  778. Table 5.32: Coffee Production in Bolivia, 2000-2008 119
  779. Table 5.33: Coffee Production in Burundi, 2000-2008 119
  780. Table 5.34: Coffee Production in Cameroon, 2000-2008 120
  781. Table 5.35: Coffee Production in Democratic Republic of Congo, 2000-2008 120
  782. Table 5.36: Coffee Production in Costa Rica, 2000-2008 121
  783. Table 5.37: Coffee Production in Cuba, 2000-2008 121
  784. Table 5.38: Coffee Production in Dominican Republic, 2000-2008 122
  785. Table 5.39: Coffee Production in Ecuador, 2000-2008 123
  786. Table 5.40: Coffee Production in El Salvador, 2000-2008 123
  787. Table 5.41: Coffee Production in Guatemala, 2000-2008 124
  788. Table 5.42: Coffee Production in Honduras, 2000-2008 124
  789. Table 5.43: Coffee Production in Jamaica, 2000-2008 125
  790. Table 5.44: Coffee Production in Madagascar, 2000-2008 125
  791. Table 5.45: Coffee Production in Mexico, 2000-2008 126
  792. Table 5.46: Mexican Coffee Profile, 2006-2008 126
  793. Table 5.47: Coffee Trade in Mexico, 2007 127
  794. Table 5.48: Coffee Production in Nicaragua, 2000-2008 127
  795. Table 5.49: Peruvian Coffee Profile, 2006-2008 128
  796. Table 5.50: Coffee Production in Peru, 2000-2008 128
  797. Table 5.51: Peruvian Coffee Export, 2007 129
  798. Table 5.52: Coffee Production in Tanzania, 2000-2008 129
  799. Table 5.53: Coffee Production in Uganda, 2000-2008 130
  800. Table 5.54: Global Coffee Production Time Table 131
  801. Table 5.55: Japanese Imports of Green Beans by Country, 2000-2007 132
  802. Table 5.56: Japanese Imports of Roasted Coffee by Country, 2000-2007 132
  803. Table 5.57: Japanese Import of Instant Coffee, 2000-2007 133
  804. Table 5.58: Japanese Coffee Consumption by Volume and Value, 2003-2007 133
  805. Table 5.59: U.S. Imports of Coffee, 2000-2007 136
  806. Table 5.60: Top Five Exporters of Coffee to the U.S., 2007 136
  807. Table 5.61: U.S. Coffee Market: Compound Annual Volume Growth, 2000-2007 137
  808. Table 5.62: Imports of Green Coffee into European Countries, 2005-2007 141
  809. Table 5.63: Imports of Green Coffee into the E.U. by Main Origins, 2005-2007 142
  810. Table 5.64: E.U. Imports and Exports of Coffee to Non-E.U. Destinations, 2005-2007 143
  811. Table 5.65: E.U. Exports of Roasted Coffee to Non-E.U. Destinations, 2005-2007 144
  812. Table 5.66: E.U. Exports of Soluble Coffee to Non-E.U. Destinations, 2005-2007 145
  813. Table 5.67: E.U. Imports of Soluble Coffee from Non-E.U. Origins, 2005-2007 145
  814. Table 5.68: Value of E.U. Imports and Exports of Green, Roasted and Soluble Coffee, 2006 and 2007 146
  815. Table 5.69: Austria: Imports of Non-Decaffeinated Green Coffee, 2005-2007 146
  816. Table 5.70: Per Capita Consumption of Green Coffee in Austria, 1950-2007 147
  817. Table 5.71: Denmark: Imports of Non-Decaffeinated Green Coffee by Country, 2004-2007 148
  818. Table 5.72: Finland: Imports of Green Coffee, 1996-2007 148
  819. Table 5.73: Finland: Imports of Green Coffee by Country of Origin, 2005-2007 149
  820. Table 5.74: France: Imports of Coffee by Type, 2005-2007 150
  821. Table 5.75: France: Imports of Green Non-Decaffeinated Coffee by Origin, 2005-2007 151
  822. Table 5.76: Germany: Imports of Green Coffee by Country, 2006 and 2007 152
  823. Table 5.77: Germany: Imports and Exports of Coffee in All Forms, 2007 153
  824. Table 5.78: Germany: Green Coffee Usage and Per Capita Consumption, 1953-2007 153
  825. Table 5.79: Greece: Imports of Non-Decaffeinated Coffee by Country of Origin, 2005-2007 154
  826. Table 5.80: Per Capita Consumption in Greece, 2000-2007 154
  827. Table 5.81: Ireland: Imports of Green Coffee by Country of Origin, 2005-2007 155
  828. Table 5.82: Ireland: Foreign Trade in Coffee Including Intra-E.U. Trade, 2006 and 2007 155
  829. Table 5.83: Italian Per Capita Consumption of Coffee, 2000-2007 156
  830. Table 5.84: Italy: Imports of Green Coffee, 2001-2007 157
  831. Table 5.85: Italian Foreign Trade in Coffee, 2004-2007 158
  832. Table 5.86: Netherlands: Imports of Green Coffee, 2006 and 2007 158
  833. Table 5.87: Netherlands: Foreign Trade in Coffee in all Forms, 2006 and 2007 159
  834. Table 5.88: Portugal: Imports of Green Coffee by Country of Origin, 2005-2007 159
  835. Table 5.89: Portugal: Foreign Trade in Coffee Including Intra-E.U. Trade, 2006 and 2007 160
  836. Table 5.90: Portugal: Per Capita Consumption of Coffee, 1998-2007 160
  837. Table 5.91: Spain: Imports of Green Coffee, 1996-2007 161
  838. Table 5.92: Spain: Imports of Green Coffee by Country of Origin, 2006 and 2007 161
  839. Table 5.93: Spain: Foreign Trade of Coffee in all Forms, 2006 and 2007 162
  840. Table 5.94: Sweden: Imports of Green Coffee by Country of Origin, 2005-2007 162
  841. Table 5.95: Sweden: Foreign Trade in all forms of Coffee, 2005-2007 163
  842. Table 5.96: Switzerland: Green Coffee Imports by Country of Origin, 2006 and 2007 163
  843. Table 5.97: Switzerland's Foreign Trade in Coffee, 2006 and 2007 164
  844. Table 5.98: U.K. Imports of Green Coffee by Country of Origin, 2006 and 2007 165
  845. Table 5.99: U.K. Foreign Trade in Coffee, 2006 and 2007 165
  846. Table 6.1: Nutrient Value of Cocoa 167
  847. Table 6.2: Cocoa Bean Production by Country, 2003-2007 170
  848. Table 6.3: E.U. Imports of Cocoa Beans by Selected Country, 2003-2006 173
  849. Table 6.4: Ingredients of Milk Chocolate and Dark Chocolate 174
  850. Table 6.5: Cocoa Production by Country, 2008 174
  851. Table 7.1: World Dairy Market at a Glance, 2006-2008 182
  852. Table 7.2: Top Five Dairy Countries by Milk Volume, 2007 183
  853. Table 7.3: Major Exporters of Dairy Products, 2006-2008 186
  854. Table 7.4: U.S. Fluid Milk Market: Share of Volume by Milk Fat Type, 2000-2007 186
  855. Table 7.5: China's Imports of Milk Products, 2005-2007 189
  856. Table 8.1: Comparison of Selected Brands of Bottled Water 192
  857. Table 8.2: Global Bottled Water Market, 2003 and 2008 194
  858. Table 8.3: Global Bottled Water Market: Per Capita Consumption by Leading Countries, 2003 and 2008 195
  859. Table 8.4: Global Bottled Water Market in Top Ten Countries, 2002 and 2007 196
  860. Table 8.5: U.S. Bottled Water Market: Volume and Producer Revenues, 2000-2008 197
  861. Table 8.6: U.S. Bottled Water Market: Per Capita Consumption, 1997-2008 197
  862. Table 8.7: U.S. Bottled Water Market: Volume and Growth by Segment, 2000-2008 198
  863. Table 8.8: U.S. Bottled Water Market, 2000-2008 199
  864. Table 8.9: Most used Flavors in New Bottled Water Products Launched Worldwide, 2007-2008 199
  865. Table 8.10: U.S. Bottled Water Market: Per Capita Consumption, 1997-2007 201
  866. Table 8.11: Canadian Imports and Exports of Bottled Water, 1997-2007 201
  867. Table 8.12: Canada's Bottled Water Trade with the U.S., 1997-2007 201
  868. Table 8.13: Major Sources of Imports of Bottled Water for Canada, 1997-2007 202
  869. Table 8.14: Major Destinations of Canadian Bottled Water Exports, 1997-2007 202
  870. Table 8.15: Asian Bottled Water Market: Change in Consumption by Country, 2003-2007 203
  871. Table 8.16: U.K. Bottled Water Consumption, 2001-2007 204
  872. Table 9.1: Top Ten Flavors in New Product Introductions, 2005-2008 206
  873. Table 9.2: World Orange Juice Consumption, 2000-2008 208
  874. Table 9.3: Brazil's Orange Juice Production, 1997-2007 209
  875. Table 9.4: Orange Juice Exports by Brazil, 2007 and 2008 210
  876. Table 9.5: U.S. Orange Juice Imports, 2007 and 2008 211
  877. Table 9.6: U.S. Orange Juice Exports, 2007 and 2008 211
  878. Table 9.7: Australian Orange Juice Profile, 2006-2008 212
  879. Table 9.8: Apple Juice Production in Selected Countries, 2006-2008 213
  880. Table 9.9: Nutritive Value of Apple 214
  881. Table 9.10: E.U. Fruit Juice Industry, 2007 215
  882. Table 9.11: Growth of Juice Market by Category in Europe and the U.S., 2007-2011 216
  883. Table 9.12: Consumption of Fruit Juices and Nectars in the EU-24, 2007 216
  884. Table 9.13: U.S. Fruit Beverages Market Segments, 2000-2007 217
  885. Table 9.14: U.S. Sparkling Juice Market: Change in Volume by Brand, 2004-2006 218
  886. Table 9.15: U.K. Fruit Juice Consumption, 2001-2007 220
  887. Table 9.16: The German Fruit Juice Industry 221
  888. Table 9.17: Turkish Fruit Juice and Concentrate Exports, 2006-2008 226
  889. Table 9.18: Turkish Fruit Juice Export Destinations, 2006-2008 227
  890. Table 10.1: Caffeine and Sugar Content of Energy Drinks 229
  891. Table 10.2: Ingredients in Energy Drinks and their Functional Claims 230
  892. Table 10.3: Scientific Evidence for the Claims on the Effect of Ingredients 230
  893. Table 10.4: Electrolyte Drink Ingredient Comparison 231
  894. Table 10.5: Caffeine and Sugar Content of Energy Drinks 231
  895. Table 10.6: U.S. Regional Sports Beverages Markets: Change in Wholesale Dollars, 2000-2007 235
  896. Table 10.7: U.K. Sports and Energy Drinks Consumption, 2001-2007 237
  897. Table 10.8: Manufacturers of Sports Drinks in South Africa 240
  898. Table 10.9: Caffeine Levels in Energy Drinks, Carbonated Soda and Other Beverages 242
  899. Table 10.10: Major Players in Manufacturing and Distribution of Energy Drinks 243
  900. Table 11.1: U.S. Soft Drinks Market: Regular vs. Diet Growth, 2000-2007 246
  901. Table 11.2: Share of Packaged and Fountain in Casual and Quick Serving Restaurants, 2000-2007 247
  902. Table 11.3: U.K. Soft Drinks Consumption, 2001-2007 249
  903. Table 11.4: U.K. Carbonate Consumption, 2001-2007 251
  904. Table 11.5: U.K. Dilutables Consumption, 2001-2007 252
  905. Table 11.6: U.K. Smoothies Consumption, 2001-2007 254
  906. Table 11.7: U.K. Soft Drinks New Product Development, 2007 254
  907. Table 11.8: U.K. Soft Drinks Forecast 2007-2012 255
  908. Table 11.9: European Market for Regular and Low Calorie Beverages, 2004-2007 256
  909. Table 11.10: Austrian Market for Regular and Low Calorie Beverages, 2004-2007 256
  910. Table 11.11: Bulgarian Market for Regular and Low Calorie Beverages, 2004-2007 257
  911. Table 11.12: Czech Republic Market for Regular and Low Calorie Beverages, 2004-2007 258
  912. Table 11.13: Denmark Market for Regular and Low Calorie Beverages, 2004-2007 258
  913. Table 11.14: Estonian Market for Regular and Low Calorie Beverages, 2004-2007 259
  914. Table 11.15: Finland Market for Regular and Low Calorie Beverages, 2004-2007 260
  915. Table 11.16: France Market for Regular and Low Calorie Beverages, 2004-2007 260
  916. Table 11.17: German Market for Regular and Low Calorie Beverages, 2004-2009 261
  917. Table 11.18: Greece Market for Regular and Low Calorie Beverages, 2004-2007 261
  918. Table 11.19: Hungarian Market for Regular and Low Calorie Beverages, 2004-2007 262
  919. Table 11.20: Ireland Market for Regular and Low Calorie Beverages, 2004-2007 263
  920. Table 11.21: Italian Market for Regular and Low Calorie Beverages, 2004-2007 263
  921. Table 11.22: Latvian Market for Regular and Low Calorie Beverages, 2004-2007 264
  922. Table 11.23: Lithuania Market for Regular and Low Calorie Beverages, 2004-2007 265
  923. Table 11.24: The Netherlands Market for Regular and Low Calorie Beverages, 2004-2007 265
  924. Table 11.25: Poland Market for Regular and Low Calorie Beverages, 2004-2007 266
  925. Table 11.26: Portugal Market for Regular and Low Calorie Beverages, 2004-2007 266
  926. Table 11.27: Romania Market for Regular and Low Calorie Beverages, 2004-2007 267
  927. Table 11.28: Slovakia Market for Regular and Low Calorie Beverages, 2004-2007 267
  928. Table 11.29: Slovenia Market for Regular and Low Calorie Beverages, 2004-2007 268
  929. Table 11.30: Spain Market for Regular and Low Calorie Beverages, 2004-2007 268
  930. Table 11.31: Sweden Market for Regular and Low Calorie Beverages, 2004-2007 269
  931. Table 11.32: Consumption of Soft Drinks in Sweden, 2000-2007 269
  932. Table 11.33: Canada's Commercial Beverages Market, 2000-2006 271
  933. Table 12.1: Alcoholic Drinks Overall Market Value, 2004-2008 274
  934. Table 12.2: Top Ten Producers of Wine in the World, 2007 274
  935. Table 12.3: Well-known Wine Companies and their Wineries, 2007 275
  936. Table 12.4: Wine Production in the Northern Hemisphere, 2000-2008 276
  937. Table 12.5: Wine Production in the Southern Hemisphere, 2000-2008 277
  938. Table 12.6: Forecast of Wine Consumption by Region, 2001-2010 281
  939. Table 12.7: World's Top Five Per Capita Wine-Consuming Countries, 2007 284
  940. Table 12.8: Top Five Wines Sold in U.S. Restaurants, 2007 290
  941. Table 12.9: Top Ten Imported Wine Brands in the U.S., 2007 292
  942. Table 12.10: U.S. Wine Exports by Country, 2007-2008 293
  943. Table 12.11: U.S. Wine Export, 1994-2008 294
  944. Table 12.12: Top Five Chilean Wine Brands in the U.S., 2007 294
  945. Table 12.13: California Winery Shipments, 1997-2007 296
  946. Table 12.14: U.S./California Wine Production, 1997-2007 296
  947. Table 12.15: Number of Californian Wineries, 1997-2007 297
  948. Table 12.16: Wine Sales in the U.S. by Types, 1997-2007 297
  949. Table 12.17: Reported Wine Consumption in the U.S., 1997-2007 298
  950. Table 12.18: Table Wine Volume Share by Color, 1991-2007 298
  951. Table 12.19: Wine Production Trends in Selected E.U. Countries, 2002-2008 299
  952. Table 12.20: EU-27 Wine Exports, 2006-2008 299
  953. Table 12.21: EU-27 Wine Imports, 2006-2008 300
  954. Table 12.22: Italian Wine Exports, 2006-2008 300
  955. Table 12.23: French Wine Exports, 2006-2008 301
  956. Table 12.24: Spanish Wine Export, 2006-2008 301
  957. Table 12.25: German Wine Imports, 2006-2008 302
  958. Table 12.26: U.K.'s Wine Imports, 2006-2008 303
  959. Table 12.27: Favorite Drinks of Europe and U.S., 2008 305
  960. Table 12.28: Argentine Wine Production, 2006-2010 306
  961. Table 12.29: Argentina's Primary Wine Export Destinations, 2008 308
  962. Table 12.30: Australian Wine Sector at a Glance, 2004-2008 309
  963. Table 12.31: Australian Vine Bearing Areas, Wine Grape Crush and Distillation, 2001-2008 309
  964. Table 12.32: Australian Exports and Domestic Sales of Wine, 2004-2008 310
  965. Table 12.33: Snapshot of New Zealand Wine, 2000-2008 312
  966. Table 12.34: New Zealand's Wine Export by Market, 2004-2008 314
  967. Table 12.35: Wine Imports into New Zealand, 2004-2008 315
  968. Table 12.36: Growth in Wineries in South Africa, 1991-2007 315
  969. Table 12.37: Wine Production in South Africa, 2003-2008 315
  970. Table 12.38: Peruvian Wine Imports, 2004-2008 316
  971. Table 12.39: Peruvian Wine Exports Percentage by Country, 2007 317
  972. Table 12.40: Chilean Table-Wine Production, Consumption and Export, 1982-2008 318
  973. Table 12.41: Chilean Export of Table-Wine, 2006-2008 319
  974. Table 12.42: Chilean Wine Exports by Country of Destination, 2006-2008 319
  975. Table 12.43: Top Exporters of Wine to Brazil by Value, 2006 and 2007 320
  976. Table 12.44: Serbian Exports and Imports of Wine, 2006 and 2007 323
  977. Table 12.45: Imports of Wine by Hong Kong, 2004-2007 326
  978. Table 12.46: Japanese Wine Imports by Type, 2006-2008 327
  979. Table 12.47: Japanese Bottled Wine Imports by Volume and Value, 2006-2008 328
  980. Table 12.48: Japanese Sparkling Wine Imports by Volume and Value, 2006-2008 328
  981. Table 12.49: Japanese Bulk Wine Imports by Volume and Value, 2006-2008 329
  982. Table 12.50: Champagne Shipments to the U.S. in Bottles, 1997-2007 330
  983. Table 12.51: Shipments of Vintage and Non-Vintage Champagne to the U.S., 2000-2007 331
  984. Table 12.52: Shipments of Rose and Prestige Cuvees to the U.S., 2000-2007 331
  985. Table 12.53: Champagne Bottle Sizes 332
  986. Table 12.54: U.S. Shipments of Champagne by Bottle Size, 2000-2007 332
  987. Table 12.55: Champagne Production, Domestic Consumption and Export, 2008 333
  988. Table 12.56: Worldwide Sales and Per Capita Consumption of Champagne, 2008 333
  989. Table 13.1: European Beer Market: Share of Production by Country, 2001-2007 336
  990. Table 13.2: Top Ten Countries in Beer Consumption, 2000-2007 339
  991. Table 13.3: Top 20 Beer Brands of the World, 2008 340
  992. Table 13.4: Key Statistics on Chinese Beer Industry, 2003-2007 342
  993. Table 13.5: Major U.S., Brewers and Importers: Total Shipments 2006 and 2007 350
  994. Table 13.6: Advertising Expenditures by the Top Beer Brands, 2006 and 2007 356
  995. Table 13.7: Top 30 Beer Brands in the U.S., 2007 357
  996. Table 13.8: U.S. Imported Beer Market: Share of Volume by Country, 2002-2007 359
  997. Table 13.9: Domestic Beer Sales in the U.S., 2006-2008 359
  998. Table 13.10: The Top 45 U.S. Brewers Based on 2007 Sales 360
  999. Table 13.11: Shipment of Malt Beverages and Per Capita Consumption by State in the U.S., 2007 361
  1000. Table 13.12: U.S. Beer Exports by Country of Destination, 2007 and 2008 362
  1001. Table 13.13: Per Capita Consumption of Beer in E.U. Countries, 2006 and 2007 364
  1002. Table 13.14: U.K. Quarterly Beer Barometer, 1997-2008 366
  1003. Table 13.15: U.K. Market Size by Volume for Beer Brands, 2002-2007 367
  1004. Table 13.16: Italian Beer Market, 1997-2007 368
  1005. Table 13.17: Beer Production in E.U. Countries, 2002-2007 370
  1006. Table 13.18: Italian Imports of Beer by Country of Origin, 2003-2007 371
  1007. Table 13.19: Italian Beer Exports by Country, 2003-2007 372
  1008. Table 13.20: Beer Output in Bulgaria, 2007 373
  1009. Table 13.21: Bulgarian Beer Imports, 2004-2006 373
  1010. Table 13.22: Beer Consumption in Sweden, 2000-2007 376
  1011. Table 13.23: Consumption of Beer Per Capita in Sweden, 2000-2007 376
  1012. Table 13.24: Consumption of Beer Types in Sweden, 2000-2007 377
  1013. Table 14.1: Volume of Spirit Consumption by Country, 2000-2007 378
  1014. Table 14.2: U.S. Spirits Exports to China-Market Shares by Type, 2002-2007 383
  1015. Table 14.3: U.S. Spirits Market-Gross Revenue by Price Category, 2008 384
  1016. Table 14.4: U.S. Spirits Market-Nine-Liter Cases by Price Category, 2008 385
  1017. Table 14.5: Top Ten U.S. Spirits Export Markets, 2008 387
  1018. Table 14.6: U.S. Bourbon and Tennessee Whiskey Market, 2002-2007 388
  1019. Table 14.7: U.S. Gin Market: Volume by Year and Price Category, 2002-2007 389
  1020. Table 14.8: U.S. Rum Volumes by Price Category, 2002-2007 390
  1021. Table 14.9: U.S. Scotch Volumes by Price Category, 2002-2007 391
  1022. Table 14.10: U.S. Tequila Market, 2000-2007 392
  1023. Table 14.11: U.S. Vodka Market, 2002-2007 393
  1024. Table 14.12: Turkish Exports of Alcoholic and Non-alcoholic Beverages, 2005-2007 395
  1025. Table 14.13: Imports of Alcoholic and Non-alcoholic Beverages by Turkey, 2005-2007 395
  1026. Table 14.14: Main Gin Markets, 2003-2007 398
  1027. Table 14.15: Main Gin Brands, 2003-2007 398
  1028. Table 14.16: Main Gin Companies, 2003-2007 399
  1029. Table 14.17: Additional Whisky Sales Volume by Country (Top Ten), 2007 and 2012 400
  1030. Table 14.18: Leading Regional Vodka Brands, 2003 and 2007 401
  1031. Table 14.19: Market for Selected International Vodka Brands, 2003 and 2007 402
  1032. Table 14.20: Top Ten Vodka Producers in Russia, 2007 and 2008 404
  1033. Table 14.21: The IWSR's Elite Brands List, 2007 406
  1034. Table 15.1: Company-Operated Retail Stores, 2007 and 2008 409
  1035. Table 15.2: Starbucks' Retail Sales Mix by Product Type for Company-Operated Stores, 2006-2008 409
  1036. Table 15.3: Starbucks' Licensed Retail Stores in Asia Pacific, 2008 410
  1037. Table 15.4: Starbucks' Licensed Retail Stores in Europe/Middle East/Africa, 2008 410
  1038. Table 15.5: Starbucks' Licensed Retail Stores in Americas, 2008 410
  1039. Table 15.6: Tata Coffee's Production of Beverages and Spices, 2000-2007 414
  1040. Table 15.7: Acreage of Beverages and Spices in Tata Estates, 2003-2007 415
  1041. Table 15.8: Danone's Sales by Business Line, 2007 and 2008 420
  1042. Table 15.9: Danone's Business by Geographical Area, 2007 and 2008 420
  1043. Table 15.10: Nestle's Sales by Principal Market, 2007 422
  1044. Table 15.11: AB InBev's Volume Sales by Country, 2007 431
  1045. Table 15.12: Heineken's Sales of Beer in Selected Countries, 2007 433
  1046. Table 15.13: Carlsberg's Market, 2007 435
  1047. Table 15.14: Carlsberg's Brands and Sales, 2007 436

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